Para Dergisi – Erdem Genç

Is your employees' motivation low? The remedy may be to win it back through different activities. Topping the list of today's trendy activities is organizing a rhythm workshop. Rhythm workshops stand out especially for team spirit, internal communication and concentration.

RHYTHM workshops have become very popular in recent years. Used particularly in companies' internal events, this motivation exercise essentially aims to develop team spirit, increase concentration, strengthen internal communication and bring out self-confident individuals. Multinational companies' preference for these workshops is creating a new sector. Also favored by families because they support children's development, rhythm workshops are boosting interest in the studios that offer this training. Pricing for rhythm workshops is set according to factors such as the nature of the event, the number of participants, the venue and the duration. The ever-growing number of rhythm studios pleases trainers already in the field in terms of the sector's growth, while worrying them about untrained people entering the sector and service quality declining. As Para Dergisi, we looked into the benefits of rhythm workshops, the areas where they are used, which sectors' companies prefer them most, and developments in the sector.

Companies that provide rhythm training don't want to share their prices. However, information we gathered from the market shows that sessions lasting between 45 minutes and 2 hours are priced between 500 lira and 15,000 lira.

“OFFERS ARE COMING FROM ABROAD”

M3 Works was founded in 2005. Initially operating under the name Ritmbox Ritim Atölyesi, the company brought its activities together under the M3 Works umbrella as the number of other team-building exercises it ran alongside its rhythm workshops grew over time. M3 Works General Coordinator Erdem Genç tells their founding story as follows:

“One day I went to an Okay Temiz concert and wanted to play too. But on a student budget I didn't have the money for lessons. I came up with the idea of setting up a website and making a deal with a course, so I could both earn money and attend rhythm lessons for free. Then we started running rhythm workshops for companies at festivals, and the variety grew.” Genç says rhythms have been used for signaling, entertainment, communication and music since the first humans, adding: “Returning to the rhythms in our roots and in our nature, becoming one with them, has a therapeutic effect.”

Highlighting the importance of rhythm workshops and noting that rhythm — especially when done as teamwork — increases concentration, strengthens internal communication and builds team spirit, Genç says: “Recently I've used rhythm workshops to explain topics such as performance management and feedback culture to Turkey's biggest companies. In my TEDx talk I harnessed the power of rhythm and had the 3,000 people in front of me do a body percussion workshop.” Genç says that in his doctoral work he is researching “the effects of teamwork and motivation training on the business world.”

Mentioning that they work with Turkey's 500 largest companies, Genç says, “With close to 2,000 sessions a year, we reach tens of thousands of people,” and notes that rhythm workshops are mainly preferred by banking, automotive, pharmaceutical and telecommunications companies. In addition, [he mentions] that they carry out corporate social responsibility projects with non-governmental organizations (NGOs) […]